Technical Proposal: Setup and Management of Social Media Platforms
A premium East Africa CEO & Investment Forum proposal designed to position EABC as the definitive regional investment enabler through world-class digital engagement.
Executive Summary: Driving Regional Integration
MDigital delivers a strategic communication blueprint to elevate EABC 2026 as a regional investment authority across East Africa and global capital networks.
Establish EABC as the primary investor forum for East African development finance.
Activate social platforms, live-streaming and partner channels for maximum visibility.
Medixa Digital
A specialist East African communications partner with deep experience in investment forums, public-private partnerships, and high-stakes stakeholder engagement.
Strong regional knowledge across Nairobi, Kigali, Kampala and Dar es Salaam.
Integrated digital campaigns designed for international investors and institutional audiences.
Understanding of the Assignment
- Deliver a polished social media architecture that amplifies the Forum’s institutional credibility.
- Create channels tailored for executive delegates, investors, and East African policy audiences.
- Ensure every communication pillar aligns with EABC’s economic diplomacy objectives.
Objectives of the Assignment
Strengthen EABC’s voice across digital platforms and investor networks.
Generate meaningful dialogue with private sector, government and development institutions.
Highlight investment outcomes, partnership wins and policy momentum.
Position EABC as the gateway to East Africa’s most strategic deals.
Proposed Methodology
A phased approach that balances strategy, creative execution, stakeholder activation and performance monitoring over the full campaign lifecycle.
Stakeholder mapping, brand alignment and channel diagnostics.
Creative assets, digital narratives and event storytelling.
Paid, owned and earned tactics across East African markets.
Performance tracking, optimization and reporting for senior stakeholders.
Scope of Digital Engagement Services
A complete service set for forum promotion, stakeholder engagement, executive communications and live event amplification.
Daily publishing, community care, and platform optimization.
Video, motion, infographics and executive interview packages.
Targeted amplification across regional business and investment channels.
Partner invitations, thought leadership and sponsor integration.
- check_circleStrategy & governance
- check_circleCreative direction
- check_circleEvent storytelling
- check_circleMonitoring & insight
Content Strategy & Institutional Pillars
A multi-channel ecosystem built for institutional storytelling, economic diplomacy and policy leadership.
Thoughtful commentary and executive positioning for East Africa’s sector leaders.
Data-led storytelling that brings capital flow, trade and infrastructure progress into focus.
Celebrating public-private partnership, regional growth and inclusive outcomes.
Campaign Implementation Plan
A practical timeline for campaign launch, live event coverage and stakeholder engagement across multiple markets.
Platform readiness, messaging and creative development.
Content deployment, media activations and investor targeting.
Real-time event broadcast and executive highlights.
Investment Requirements & Financial Commitment
A clear budget outline for delivering a world-class digital presence and forum activation program for EABC 2026.
| Service Module | Investment (USD) |
|---|---|
| Strategic Planning & Platform Setup | $15,000 |
| Content Development & Multimedia Production | $45,000 |
| Social Media Management & Community Engagement | $25,000 |
| Live Event Coverage & Real-time Production | $35,000 |
| Sponsored Advertising Management | $10,000 |
| Monitoring, Evaluation & Final Reporting | $10,000 |
| Total Investment | $140,000 |
Monitoring, Evaluation & Reporting
A robust reporting framework to deliver measurable outcomes, stakeholder insights and campaign performance for EABC leadership.
Detailed metrics across digital, media and event channels.
Insight-driven assessment of investor and policymaker reception.
Clear executive summaries for forum sponsors and leadership.
Ongoing refinement based on campaign performance and stakeholder feedback.
Thank You.
Thank you for reviewing the proposal for the East Africa CEO & Investment Forum 2026. We look forward to partnering with the East African Business Council to deliver a world-class digital engagement experience.
